Trafalger Tours
Challenge
Trafalgar Tours needed to connect their multi-generational groups with consistent information while accommodating vastly different technology comfort levels and interest areas among travelers.
Solution
We developed “Trafalgar Together,” a family of connected apps with a unified backend but different interfaces for various user types—from simplified displays for less tech-savvy travelers to content-rich experiences for digital natives. All versions pull from the same AI-enhanced database but present information in age and interest-appropriate ways.
Customer Impact
“How human and responsive the system feels is what surprised us most. Grandparents and grandchildren are engaging with the same destinations but in ways that speak directly to them. The personalization has dramatically increased our customer satisfaction scores across all age groups.” — Robert Davidson, Chief Digital Officer, Trafalgar Tours
Other Applications
This multi-interface approach has proven valuable for cruise lines, resort chains, and other travel providers serving diverse demographic groups simultaneously.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
| Primary #ED2323 | SCSS var $color-red | ◯ |
| R 0 G 122 B 255 |
Magnetic Red
| Beige #B87A1E | SCSS var $color-beige | ◯ |
| R 0 G 122 B 255 |
Golden Beige
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
| R 0 G 122 B 255 |
Neutral Grey
| Black #ED2323 | SCSS var $color-black | ◯ |
| R 0 G 122 B 255 |
Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
Beatrice Regular
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
Typefase
Beatrice Regular
Usage
Headlines
Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years
of experience, our team has become a leader in digital design and innovations.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
