Kensington Tours
Challenge
Kensington Tours needed to provide their upscale, independent travelers with personalized guidance that reflected their premium, tailor-made approach—without adding human guides to every journey.
Solution
We created “Kensington Compass,” a mobile app that serves as a personal concierge powered by AI but designed and voiced by our human team. The app adapts to traveler preferences in real-time, offering insider recommendations that maintain Kensington’s sophisticated voice while providing the spontaneity their independent travelers crave.
Customer Impact
“We were frankly stunned by how human and alive the content felt. Our clients have reported that using the Compass app felt like having a knowledgeable friend in their pocket, not an algorithm. The balance of structure and serendipity is exactly what our travelers value.” — James Thornton, VP of Customer Experience, Kensington Tours
Other Applications
This approach has since been adapted for luxury cruise lines and high-end safari operators who need to maintain a premium feel while scaling personalized service.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.