G Adventures
Challenge
G Adventures needed to help their socially conscious travelers make meaningful connections with local communities while ensuring those interactions remained respectful and beneficial to residents.
Solution
We created “G Local,” an app that facilitates authentic local experiences while using AI to provide cultural context and appropriate behavioral guidance. The system recommends community-based businesses and experiences based on traveler interests, while continuously educating users about responsible tourism practices.
Customer Impact
“We’ve been amazed by how human and nuanced the cultural guidance feels. The app has transformed our travelers’ ability to engage meaningfully with communities. Our local partners report that G travelers now arrive better prepared and more respectful, which has strengthened our community relationships.” — Samantha Bailey, Community Tourism Director, G Adventures
Other Applications
This responsible tourism approach has applications for volunteer travel organizations, cultural immersion programs, and any travel company committed to positive community impact.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
| Primary #ED2323 | SCSS var $color-red | ◯ |
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Magnetic Red
| Beige #B87A1E | SCSS var $color-beige | ◯ |
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Golden Beige
| Grey #EFE8DC | SCSS var $color-grey | ◯ |
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Neutral Grey
| Black #ED2323 | SCSS var $color-black | ◯ |
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Moonlight Black
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Typefase
Beatrice Regular
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
Typefase
Beatrice Regular
Usage
Headlines
Typefase
Beatrice Regular
Usage
Headlines
With more than 16+ years
of experience, our team has become a leader in digital design and innovations.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
